- London 2018
- Leveraging A Secondary CMS
PUBLISHED: January 4, 2019
Content management systems (CMSs) arose in the early 2000s, revolutionising website design. The old-fashioned style, stale content and low compatibility with mobile devices have driven website creation into the future. Modern, interactive, consistent multi-device and multi-channel experiences are now necessities. To power these online experiences, large, enterprise-level companies once were limited to a single, proprietary CMS. Today, many organisations are starting to realise that there can be tangible benefits to having multiple, strategic CMSs, including faster time to market, ease of use, agility and the ability to experiment and customise quickly.
Join Jon Bird, head of Enterprise Sales and Strategic partnerships for WP Engine, and Jim Bowes, CEO of Manifesto, as they dive into the recently commissioned research, which surveyed 300 enterprise-level IT and marketing decision-makers in the U.S. and U.K. and look at what this means in practice for agencies using WordPress.